Romantic visual artist, pioneer, and unconventional designer Jeff Garner and his sustainable, organic label Prophetik are on a path of transformation, leading the evolution of fashion and changing our perception of luxury.
The uniqueness of Prophetik begins with the artist himself. Garner’s vivacity and his commitment to creating distinctive, sustainable, eco-friendly fashion is a reflection of his environment. Born in the Civil War town of Franklin, Tennessee, and raised on a horse farm, Garner grew with a connectedness to nature and a peaceful understanding of the world. The Prophetik label’s genesis came once Jeff made the decision to combine his love for his surroundings with his artistic desires.
Garner takes his inspiration from the dressmakers of the Civil War period who worked with what was in front of them, fashioning beautiful gowns that were later taken apart to recreate new dresses – sustainability born out of necessity. Garner’s designs have a sophistication that sets them apart from typical organic clothing. Garner says, “I want people to experience the heart of Prophetik” and believes that having a social conscience will never go out of style. Using organic dyes from the garden, recycled bottles transformed into greenspun fleece, working with materials like flax and durable hemp that is naturally softened with baking soda, and employees who receive fair pay to produce his designs are all a part of what makes Prophetik distinct. With his collection, Garner hopes to bring awareness to an industry that has not been concerned with the process as much as the results.
In the ten years that Prophetik has been in existence, Garner’s sustainable garments are stocked in high-end boutiques across the United States, including the distinguished Fred Segal in Santa Monica (a celebrity favorite), and Eco Age located in London, Japan and Switzerland. With a focus on sustainability, the UK’s fashion industry has welcomed Garner’s diversity with open arms. Jeff Garner was named by the Smithsonian Museum as one of the top 40 artists under 40 and recognized in an exhibition at the Smithsonian Renwick Gallery in DC called 40 under 40: Craft Futures” Prophetik also showcased the Princess Grace Tribute Collection “A Dress to Change the World” at the Smithsonian’s Renwick Gallery in DC being the first catwalk at that location in history including a horse out front with model which had to be cleared by the Secret Service due to the location next to the White House.
Garner has also designed for Miley Cyrus, Esperanza Spalding , Livia Firth, Suzy Amis Cameron, Amy Grant, Sheryl Crow, Jonas Brothers, Kings of Leon, Barry Manilow, Julia Styles, Cameron Diaz, etc many of whom have become supportive friends of Garner and and the sustainable mission of Prophetik. Garner frequently speaks at universities on the subject of sustainability in fashion and lifestyle and consults with companies like Whole Foods, Southwest Airlines, etc.
“The excess of cheap apparel and the superfluity of unnecessary foreign manufacturing has grown by sufferance to such an extremity that the manifest decay of the whole realm of the U.S. is likely to follow by bringing into the realm such toxic clothing and man made fibers of polyester, acetate, rayon, and nylon will not only poison our streams also our bodies. The wasting and undoing of a great number of noble gentleman and ladies seeking by show of mainstream apparel to be esteemed as trendy allured by the vain show of those things and more things do not only consume themselves, their goods, their health, and destroy their lands their parents have left unto them but also run into such debts whorely they are not any ways serviceable to their country as otherwise might be.” – Garner